US Creative Department: Featuring BBH LA, Elmwood, Eleven and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.
Submit your vote before Wednesday September 2 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
72andSunny: Adidas 'Unfollow'
Brand: Adidas
Title: Unfollow
Agency: 72andSunny
Agency Website: https://www.72andsunny.com/
Chief Creative Officer: Glenn Cole
Executive Creative Director: Jason Norcross
Group Creative Director: Gui Borchert
Senior Writer: Jack Jensen
Senior Writer: Josh Braithwaite
Designer: Gerardo Ortiz
Designer: Ben Hodgin
Additional Credits: Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Senior Producer: Laura Ferguson
Junior Producer: Michael Quinones
Group Brand Director: James Stephens
Brand Director: Matt Rohmer
Senior Brand Manager: Ryan Warner
Brand Coordinator: Megan Russell
Business Affairs Director: Christina Rust
Business Affairs Manager: Maggie Pijanowski
Business Affairs Jr. Manager: Jesse Sinkiewicz
Production Company: Smuggler
Director: Henry-Alex Rubin
Partner: Patrick Milling Smith
Partner: Brian Carmody
Exec Producer: Lisa Tauscher
Producer: Drew Santarsiero
DP: David Devlin
Spain
Svc Co: Goodgate Productions
Producer: Philip Bolus
Location: Barcelona and Madrid
Editorial Company: Whitehouse Post
Editor: Adam Robinson
Editor: Brandon Porter
Editor: Charlie Harvey
Assistant Editor: James Dierx
Senior Producer: Joanna Manning
Completion/Special Effects: MILL LA
Senior Executive Producer: Sue Troyan
Senior VFX Producer: Chris Harlowe
VFX Coordinator: Mary Hayden
VFX Shoot Supervisor: Nick Lines
2D Lead Artist: Robin McGloin
2D Artists: Steve Cokonis, Anthony Petitti
Colorist: Adam Scott
Executive Color Producer: Thatcher Peterson
Color Producer: Antonio Hardy
Color Coordinator: Diane Valera
Recording/Mix
Recording Studio: Lime Studios
Mixer: Jeff Malen
Executive Producer: Susie Boyajan
Sound Design
Studio: The Formosa Group
Supervising Sound Editor: Per Hallberg M.P.S.E
1st Assistant Sound Editor: Philip D. Morill
Music
Artist: P.O.S
Track name: Stand Up
Music Production: Squeak E Clean Productions
Published: August 2015
Moroch: McDonald's 'Infinity Straw'
Brand: McDonald's
Title: Infinity Straw
Agency: Moroch Dallas
Agency Website: http://www.moroch.com/
Executive Creative Director: Kevin Sutton
Creative Directors: Dustin Taylor, David Soames
Art Directors: Dustin Taylor, David Soames
Illustrator: Terry Ranson
Media Director: Johnathan Daake
Published: July 2015
Eleven: Virgin America 'Work Hard, Hawaii Hard'
Brand: Virgin America
Title: Work Hard, Hawaii Hard
Agency: Eleven, Inc.
Agency Website: http://www.eleveninc.com/
Chief Creative Officer: Mike McKay
Creative Director: Ricard Valero
Art Director: Kris Wong
Copywriter: Dom Haury
Additional Credits: Account Director: Lily Byrne
Account Manager: Lizzie Imboden
Activation Strategy Director: Fiona Su
Director of Art Production: Dan Southwick
Photographer: Vincent Dixon
Creative Retouching: Feel Good Retouching: Laurent Ribiere & Philippe Lepaulard
Published: August 2015
BBH LA: Houzz 'From Dream to Home'
Brand: Houzz
Title: From Dream to Home
Agency: BBH LA
Agency Website: http://www.bartleboglehegarty.com/losangeles/
Executive Creative Director: Pelle Sjoenell
Managing Director: Frances Great
Associate Creative Director: Kristian Grove Moller
Copywriter: Vikram Sharma
Copywriter: Sean Vij
Additional Credits: Agency Producer: Sarah Frances Hartley
Account Director: Tom Murphy
Account Manager: Tara Poosti
Production Company: The Sweet Shop
Director: Tore Frandsen
Managing Director: Laura Thoel
Head of Production: Preston Garret
Producer: Grace Bodie
DOP: Shawn Kim
Music: D4ZED
Composer: Lasse Martinusson
General Manager/Music Supervisor: Gregers Mærsk Møller
Sound Designer: D4ZED
Sound Designer: Adrian Aurelius
Sound Mixing: Lime Studios
Re-recording Mixer: Lorne Silber
Published: August 2015
Droga5: Under Armour 'Anthem'
Brand: Under Armour
Title: Anthem
Agency: Droga5 NY
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Executive Officer: Sarah Thompson
Chief Creative Officer: Ted Royer
Creative Director: Alexander Nowak; Felix Richter
Copywriter: Sergio Alonso
Art Director: Sebastian Piacentini
Junior Art Director: Max Friedman
Junior Art Director: Vignesh Seshadri
Junior Copywriter: Kathryn Kvas
Additional Credits: Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Associate Broadcast Producer: Samuel Marx
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Senior Brand Strategist: Candice Chen
Junior Strategist: Isaiah Brown
Head of Communications Strategy: Colleen Leddy
Communications Strategist: Hillary Heath
Group Account Director: Julian Cheevers
Account Director: Brian D’Entremont
Account Manager: Lucy Santilli
Associate Account Manager: Scott Bubis
Project Manager: Courtney Kosup
Project Manager: Monique Lavie
Production Company: Reset
Director/DP: Wally Pfister
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: James Graves
Editorial: Stitch
Editor: Andy McGraw
Assistant Editor: Vanessa Yuille
Executive Producer: Mila Davis
Head of Production: Meagen Carroll
Post Production: The Mill
Sr. Exec Producer / Head of Production: Sean Costelloe
Senior Producer: Nirad Bugs Russell
VFX Supervisor / Joint Head of 2D: Gavin Wellsman
VFX Supervisor / Lead Flame: Nathan Kane
VFX Supervisor: Wyatt Savarese
VFX Supervisor: Hitesh Patel
Lead Flame: Ilia Mokhtareizadeh
CG Massive: Cole Clark
CG Massive: Edward Hick
CG Artist: Katie Schiffer
CG Artist: Corey Langelotti
CG Artist: Eric Lane
Colorist: Fergus McCall
Sound Design: Q Department
Music
Artist: Philip Glass
Title: Einstein on the Beach - “Knee Play 1”
Rearrangement: Dunvagen Music Publishers
Sound Mix: Sonic Union
Mixer: David Papa
Published: August 2015
Elmwood: Rishi New Packaging
Brand: Rishi
Title: New Packaging
Agency: Elmwood
Agency Website: http://www.elmwood.com/
Creative Director: Ben Greengrass
Global Provocation Director: Greg Taylor
Senior Designer: Samantha Barbagiovanni
Senior Account Manager: Martha Kirby
Illustrator: Iain Macarthur
Group Creative Services Director: Mark O’Donnell
Senior Production Artist: Mike Demuth
Published: August 2015
Costa Rica Tourism 'Window Washing'
Brand: Costa Rica Tourism
Title: Window Washing
Agency: 22squared
Agency Website: http://www.22squared.com/
Chief Creative Officer: John Stapleton
Group Creative Director/Copywriter: Curt Mueller
Art Director: Julie Kaufman
Additional Credits: Producers: Rhett Kearsley, Courtney Brown
Account Director: Ashley Keetle
Account Executive: Joanna Huang
Production Company: Pet Gorilla
Director: Bobby Lewis
Director of Photography: Ignacio Genzon
Executive Producer: Dominic Bernacchi
Line Producer: Devon Irete
Editing House: 22squared
Editor: Mark Creasy
Published: August 2015
Short Rationale: In LA, the Costa Rica Tourism board launched a window washing stunt as part of its 'Save the Americans' campaign. The outdoor and social media campaign encourages overworked office employees to enter to win a trip to Costa Rica. At a 13-story office building in the city, agency 22squared delivered messages with the campaign's spokesperson - a sloth - on suspended window washing platforms. The creative encourages people to take a photo and share it using the hashtag #SlothSweepstakes for a chance to win a trip to Costa Rica.
Partly Sunny: Bluebeard Coffee Roasters Brand Identity & Retail Packaging
Brand: Bluebeard Coffee Roasters
Title: Brand Identity & Retail Packaging
Agency: Partly Sunny
Agency Website: www.partly-sunny.com
Creative Director & Designer: Pat Snavely
Photographer: David Clugston
Additional Credits: Client: Kevin McGlocklin
Published: May 2015
Chad Michael Studio: Ancienne Design
Brand: Ancienne
Title: Design
Agency: Chad Michael Studio
Agency Website: www.chadmichaelstudio.com
Photographer: Rusty Hill
Additional Credits: Client: Lightfoot & Wolfville
Published: August 2015
Short Rationale: "Ancienne is a wine from Nova Scotia and is a product of Lightfoot & Wolfville vineyards, a family winery. Ancienne is a wine born from rich history and biodynamic principles. The grapes are raised and harvested on old Acadian lands and lovingly crafted using old world methods. Century-old Acadian tools are occasionally unearthed from the vineyard soil while feral animals roam free throughout."
Sleek Machine: Connecticut Realtors 'Experts'
Brand: Connecticut Realtors
Title: Experts
Agency: Sleek Machine, Boston, USA
Agency Website: http://sleekmachine.com/
Chief Creative Officer: Tim Cawley
Art Director: Alan Duda
Copywriter: Jeff Marois
Producer: Ben Ouellette
Photographer: Craig Orsini
Web Development: Connecticut Realtors
Published: August 2015
Taylor: Allstate 'Ride for Awareness'
Brand: Allstate
Title: Ride For Awareness Launch
Agency: Taylor
Agency Website: http://www.taylorstrategy.com/
Executive Producer: Matt Adam
Producer: David Rodriguez
Additional Credits: Director of Photography: Al Broderick
Editor: David Rodriguez
Published: April 2015
Short Rationale: "On May 12th, Allstate Insurance company, a long-time advocate and resource for the riding community, launched the first-ever “Ride for Awareness.” They sent one rider to all 50 state capitals in 111 days – a motorcycle trip that has covered more than 21,000 miles. The videos supported the overall campaign by taking the traditional media message to a social platform. The videos were used online and on social media to share the mission of the campaign as well as to update followers on the progress of the journey."
Levine/Leavitt: Sephora 'Craig & Karl'
Brand: Sephora
Title: Criag & Karl
Agency: Levine/Leavitt
Agency Website: http://www.llreps.com
Creative Directors: Craig & Karl
Illustrator: Craig & Karl
Publisher: March 2015
Short Rationale: "Punchy patterns and colors rule the world of illustrators Craig & Karl. They brought their A-game to a recent project with Sephoracosmetics, designing packaging for a special collaboration that marries graphic design and the art of makeup. The selection includes an epic assortment of ultra-pigmented hues for lips, eyes, and face. There’s even a smattering of creams and lotions to choose from, all decked out in Craig & Karl’s signature skin. The Craig & Karl collection is available in-stores and online for a limited time only."