BBH LA Elmwood

US Creative Department: Featuring BBH LA, Elmwood, Eleven and more

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By Minda Smiley, Reporter

August 26, 2015 | 14 min read

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.

Submit your vote before Wednesday September 2 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

72andSunny: Adidas 'Unfollow'

Brand: Adidas

Title: Unfollow

Agency: 72andSunny

Agency Website: https://www.72andsunny.com/

Chief Creative Officer: Glenn Cole

Executive Creative Director: Jason Norcross

Group Creative Director: Gui Borchert

Senior Writer: Jack Jensen

Senior Writer: Josh Braithwaite

Designer: Gerardo Ortiz

Designer: Ben Hodgin

Additional Credits: Director of Film Production: Sam Baerwald

Executive Producer: Dan Ruth

Senior Producer: Laura Ferguson

Junior Producer: Michael Quinones

Group Brand Director: James Stephens

Brand Director: Matt Rohmer

Senior Brand Manager: Ryan Warner

Brand Coordinator: Megan Russell

Business Affairs Director: Christina Rust

Business Affairs Manager: Maggie Pijanowski

Business Affairs Jr. Manager: Jesse Sinkiewicz

Production Company: Smuggler

Director: Henry-Alex Rubin

Partner: Patrick Milling Smith

Partner: Brian Carmody

Exec Producer: Lisa Tauscher

Producer: Drew Santarsiero

DP: David Devlin

Spain

Svc Co: Goodgate Productions

Producer: Philip Bolus

Location: Barcelona and Madrid

Editorial Company: Whitehouse Post

Editor: Adam Robinson

Editor: Brandon Porter

Editor: Charlie Harvey

Assistant Editor: James Dierx

Senior Producer: Joanna Manning

Completion/Special Effects: MILL LA

Senior Executive Producer: Sue Troyan

Senior VFX Producer: Chris Harlowe

VFX Coordinator: Mary Hayden

VFX Shoot Supervisor: Nick Lines

2D Lead Artist: Robin McGloin

2D Artists: Steve Cokonis, Anthony Petitti

Colorist: Adam Scott

Executive Color Producer: Thatcher Peterson

Color Producer: Antonio Hardy

Color Coordinator: Diane Valera

Recording/Mix

Recording Studio: Lime Studios

Mixer: Jeff Malen

Executive Producer: Susie Boyajan

Sound Design

Studio: The Formosa Group

Supervising Sound Editor: Per Hallberg M.P.S.E

1st Assistant Sound Editor: Philip D. Morill

Music

Artist: P.O.S

Track name: Stand Up

Music Production: Squeak E Clean Productions

Published: August 2015

Moroch: McDonald's 'Infinity Straw'

Brand: McDonald's

Title: Infinity Straw

Agency: Moroch Dallas

Agency Website: http://www.moroch.com/

Executive Creative Director: Kevin Sutton

Creative Directors: Dustin Taylor, David Soames

Art Directors: Dustin Taylor, David Soames

Illustrator: Terry Ranson

Media Director: Johnathan Daake

Published: July 2015

Eleven: Virgin America 'Work Hard, Hawaii Hard'

Brand: Virgin America

Title: Work Hard, Hawaii Hard

Agency: Eleven, Inc.

Agency Website: http://www.eleveninc.com/

Chief Creative Officer: Mike McKay

Creative Director: Ricard Valero

Art Director: Kris Wong

Copywriter: Dom Haury

Additional Credits: Account Director: Lily Byrne

Account Manager: Lizzie Imboden

Activation Strategy Director: Fiona Su

Director of Art Production: Dan Southwick

Photographer: Vincent Dixon

Creative Retouching: Feel Good Retouching: Laurent Ribiere & Philippe Lepaulard

Published: August 2015

BBH LA: Houzz 'From Dream to Home'

Brand: Houzz

Title: From Dream to Home

Agency: BBH LA

Agency Website: http://www.bartleboglehegarty.com/losangeles/

Executive Creative Director: Pelle Sjoenell

Managing Director: Frances Great

Associate Creative Director: Kristian Grove Moller

Copywriter: Vikram Sharma

Copywriter: Sean Vij

Additional Credits: Agency Producer: Sarah Frances Hartley

Account Director: Tom Murphy

Account Manager: Tara Poosti

Production Company: The Sweet Shop

Director: Tore Frandsen

Managing Director: Laura Thoel

Head of Production: Preston Garret

Producer: Grace Bodie

DOP: Shawn Kim

Music: D4ZED

Composer: Lasse Martinusson

General Manager/Music Supervisor: Gregers Mærsk Møller

Sound Designer: D4ZED

Sound Designer: Adrian Aurelius

Sound Mixing: Lime Studios

Re-recording Mixer: Lorne Silber

Published: August 2015

Droga5: Under Armour 'Anthem'

Brand: Under Armour

Title: Anthem

Agency: Droga5 NY

Agency Website: http://droga5.com/

Creative Chairman: David Droga

Chief Executive Officer: Sarah Thompson

Chief Creative Officer: Ted Royer

Creative Director: Alexander Nowak; Felix Richter

Copywriter: Sergio Alonso

Art Director: Sebastian Piacentini

Junior Art Director: Max Friedman

Junior Art Director: Vignesh Seshadri

Junior Copywriter: Kathryn Kvas

Additional Credits: Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Bill Berg

Associate Broadcast Producer: Samuel Marx

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Chet Gulland

Group Strategy Director: Harry Roman

Senior Brand Strategist: Candice Chen

Junior Strategist: Isaiah Brown

Head of Communications Strategy: Colleen Leddy

Communications Strategist: Hillary Heath

Group Account Director: Julian Cheevers

Account Director: Brian D’Entremont

Account Manager: Lucy Santilli

Associate Account Manager: Scott Bubis

Project Manager: Courtney Kosup

Project Manager: Monique Lavie

Production Company: Reset

Director/DP: Wally Pfister

Managing Director: Dave Morrison

Executive Producer: Jeff McDougall

Producer: James Graves

Editorial: Stitch

Editor: Andy McGraw

Assistant Editor: Vanessa Yuille

Executive Producer: Mila Davis

Head of Production: Meagen Carroll

Post Production: The Mill

Sr. Exec Producer / Head of Production: Sean Costelloe

Senior Producer: Nirad Bugs Russell

VFX Supervisor / Joint Head of 2D: Gavin Wellsman

VFX Supervisor / Lead Flame: Nathan Kane

VFX Supervisor: Wyatt Savarese

VFX Supervisor: Hitesh Patel

Lead Flame: Ilia Mokhtareizadeh

CG Massive: Cole Clark

CG Massive: Edward Hick

CG Artist: Katie Schiffer

CG Artist: Corey Langelotti

CG Artist: Eric Lane

Colorist: Fergus McCall

Sound Design: Q Department

Music

Artist: Philip Glass

Title: Einstein on the Beach - “Knee Play 1”

Rearrangement: Dunvagen Music Publishers

Sound Mix: Sonic Union

Mixer: David Papa

Published: August 2015

Elmwood: Rishi New Packaging

Brand: Rishi

Title: New Packaging

Agency: Elmwood

Agency Website: http://www.elmwood.com/

Creative Director: Ben Greengrass

Global Provocation Director: Greg Taylor

Senior Designer: Samantha Barbagiovanni

Senior Account Manager: Martha Kirby

Illustrator: Iain Macarthur

Group Creative Services Director: Mark O’Donnell

Senior Production Artist: Mike Demuth

Published: August 2015

Costa Rica Tourism 'Window Washing'

Brand: Costa Rica Tourism

Title: Window Washing

Agency: 22squared

Agency Website: http://www.22squared.com/

Chief Creative Officer: John Stapleton

Group Creative Director/Copywriter: Curt Mueller

Art Director: Julie Kaufman

Additional Credits: Producers: Rhett Kearsley, Courtney Brown

Account Director: Ashley Keetle

Account Executive: Joanna Huang

Production Company: Pet Gorilla

Director: Bobby Lewis

Director of Photography: Ignacio Genzon

Executive Producer: Dominic Bernacchi

Line Producer: Devon Irete

Editing House: 22squared

Editor: Mark Creasy

Published: August 2015

Short Rationale: In LA, the Costa Rica Tourism board launched a window washing stunt as part of its 'Save the Americans' campaign. The outdoor and social media campaign encourages overworked office employees to enter to win a trip to Costa Rica. At a 13-story office building in the city, agency 22squared delivered messages with the campaign's spokesperson - a sloth - on suspended window washing platforms. The creative encourages people to take a photo and share it using the hashtag #SlothSweepstakes for a chance to win a trip to Costa Rica.

Partly Sunny: Bluebeard Coffee Roasters Brand Identity & Retail Packaging

Brand: Bluebeard Coffee Roasters

Title: Brand Identity & Retail Packaging

Agency: Partly Sunny

Agency Website: www.partly-sunny.com

Creative Director & Designer: Pat Snavely

Photographer: David Clugston

Additional Credits: Client: Kevin McGlocklin

Published: May 2015

Chad Michael Studio: Ancienne Design

Brand: Ancienne

Title: Design

Agency: Chad Michael Studio

Agency Website: www.chadmichaelstudio.com

Photographer: Rusty Hill

Additional Credits: Client: Lightfoot & Wolfville

Published: August 2015

Short Rationale: "Ancienne is a wine from Nova Scotia and is a product of Lightfoot & Wolfville vineyards, a family winery. Ancienne is a wine born from rich history and biodynamic principles. The grapes are raised and harvested on old Acadian lands and lovingly crafted using old world methods. Century-old Acadian tools are occasionally unearthed from the vineyard soil while feral animals roam free throughout."

Sleek Machine: Connecticut Realtors 'Experts'

Brand: Connecticut Realtors

Title: Experts

Agency: Sleek Machine, Boston, USA

Agency Website: http://sleekmachine.com/

Chief Creative Officer: Tim Cawley

Art Director: Alan Duda

Copywriter: Jeff Marois

Producer: Ben Ouellette

Photographer: Craig Orsini

Web Development: Connecticut Realtors

Published: August 2015

Taylor: Allstate 'Ride for Awareness'

Brand: Allstate

Title: Ride For Awareness Launch

Agency: Taylor

Agency Website: http://www.taylorstrategy.com/

Executive Producer: Matt Adam

Producer: David Rodriguez

Additional Credits: Director of Photography: Al Broderick

Editor: David Rodriguez

Published: April 2015

Short Rationale: "On May 12th, Allstate Insurance company, a long-time advocate and resource for the riding community, launched the first-ever “Ride for Awareness.” They sent one rider to all 50 state capitals in 111 days – a motorcycle trip that has covered more than 21,000 miles. The videos supported the overall campaign by taking the traditional media message to a social platform. The videos were used online and on social media to share the mission of the campaign as well as to update followers on the progress of the journey."

Levine/Leavitt: Sephora 'Craig & Karl'

Brand: Sephora

Title: Criag & Karl

Agency: Levine/Leavitt

Agency Website: http://www.llreps.com

Creative Directors: Craig & Karl

Illustrator: Craig & Karl

Publisher: March 2015

Short Rationale: "Punchy patterns and colors rule the world of illustrators Craig & Karl. They brought their A-game to a recent project with Sephoracosmetics, designing packaging for a special collaboration that marries graphic design and the art of makeup. The selection includes an epic assortment of ultra-pigmented hues for lips, eyes, and face. There’s even a smattering of creams and lotions to choose from, all decked out in Craig & Karl’s signature skin. The Craig & Karl collection is available in-stores and online for a limited time only."

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