The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Dogs Trust Emoji

Dogs Trust takes advantage of emoji popularity with canine keyboard


By Tony Connelly, Sports Marketing Reporter

August 26, 2015 | 2 min read

In a bid to raise awareness of dogs in need of a new home, The Dogs Trust has aligned itself with the popular trend of emojis and launched a canine emoji keyboard.

The charity’s awareness campaign wis tapping the rocketing popularity of emojis to help find homes for some of the hundreds of dogs that find themselves at their centres each year.

The keyboard consists of 23 of the most popular breeds in the UK including pugs, dachshunds, great Danes, as well as even more exotic doggies like Shar-Peis and huskies.

Adrian Burder, chief executive of Dogs Trust, said the emojis which would allow people to “celebrate the wonderful variety of our UK population in a fun and creative way”.

Unicode, which dictates the approval of official emojis, previously unveiled a small number dog additions as well as more racially diverse human characters to the emoji keyboard however the new additions will provide far greater variety.

The popularity of emojis has grown exponentially in the last year. The UK using the communication symbols increased by 62 per cent compared to last year with around 80 per cent of people saying they use them regularly. A number of brands have taken advantage of there popularity and have included them in ad campaigns.

The Dogs Trust emoji is available to download as an app for free on iOS and Android.

Dogs Trust Emoji

More from Dogs Trust

View all


Industry insights

View all
Add your own content +