Visa hands $200m global media account to Starcom & Essence

Visa has handed it's $200m global media advertising business to Starcom, while digital media agency Essence has also been appointed to support the account.

The review, one of several global reviews currently taking place this year which has placed pressure on many of the largest media networks, was called in April, putting incumbent OMD on alert.

It followed the departure of Antonia Lucio, the chief brand officer for Visa by a matter of days.

The appointment will see Starcom, which has yet to confirm the win despite a basic confirmation to The Drum by its parent company Publicis Groupe, take over the running of the account alongside Essence and Social Code in the U.S.

A Visa spokesperson explained: "We have awarded Starcom the position of global media agency of record supported by Social Code for digital in North America. In addition, we awarded Essence the complementary position to support our programmatic efforts on a project and regional basis.”

Of the $200m spend, $113m was in the US alone.

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