Under Armour has kicked off its fall campaign, called ‘Rule Yourself,’ with a one-minute spot featuring NBA MVP Stephen Curry, dancer Misty Copeland, and golf champion Jordan Spieth.
Created by Droga5, ‘Anthem’ highlights the important role that training plays in an athlete’s life.
The video brings this idea to life by multiplying each athlete to create an army, showing how each of them has to relentlessly practice their skills and work hard every day to remain successful.
Adam Peake, executive vice president of global marketing at Under Armour, said: “The concept of the ‘Rule Yourself’ campaign is simple — you are the sum of all of your training. It’s the only way to get better, and it’s the common thread that unites each of our all-star athletes around the globe.”
Later work released in the coming months will feature New England Patriots quarterback Tom Brady.