Between the Teen Choice Awards, the PGA Championship, and Bad Girls Club, last week was a busy week for TV on Twitter.
Award shows in general are all but guaranteed to drive a large volume of tweets, but even more so when it’s geared toward a teen audience. According to You%20can%20access%20the Found Remote hub here.Sign up to receive The Drum's Found Remote newsletter.">analytics partner Canvs, last week’s Teen Choice Awards drove 1.2 million reactions – 37% of the week’s total emotional reactions on Twitter.
Below, additional insights via Canvs followed by an infographic recapping the week that was:
· 31% of all reactions during the PGA Championship Final Round expressed congrats towards winner Jason Day and 14% expressed congrats towards runner-up Jordan Spieth.
· 5 Seconds of Summer was featured in four of the top performing hashtags during the 2015 Teen Choice Awards. These hashtags were #5sos, #5sosattca, #5sosatteenchoice, and #5sosontca, and they were mentioned in a total of 37,315 reactions.
Reaction Source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.
Tweet Source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.