‘Youth Hostelling with Chris Eubank’ becomes a reality in Hostelworld homage to Alan Partridge joke

Chris Eubank has finally made Alan Partridge's TV show suggestion 'Youth Hostelling with Chris Eubank' a reality in an advert for Hostelworld.

The ad, from Lucky Generals, sees the dapper former boxer check into a “splendid” and “extraordinary” hostel, paying homage to the spoof Alan Partridge programme idea almost two decades later.

The ad agency acted quickly after Eubank recently claimed he had no idea why people were asking to go youth hosteling with him: “Up until recently, I had absolutely no idea why people used to mention hostels to me and smile. It was truly an unsolved mystery to me.

"Youth Hostelling with Chris Eubank has now become a reality and finally, albeit a little embarrassed and ashamed, I'm in on the joke 18 years after Alan Partridge pitched it!”

Eubank inspires in the trailer with sentiments such as: “The key thing in life is to be humble, just be little, they way you have nowhere to fall.”

Eubank tweeted his enthusiasm for the slot.

View the clip from the 1997 I’m Alan Partridge episode here.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.