Official beer sponsor of the National Football League (NFL) Bud Light has rolled out team-specific cans for 28 of the league’s 32 teams ahead of the 2015-2016 season.
The beer brand said it worked closely with each team to create the designs. Each can features a message that’s specific to each fan base.
For example, the Tennessee Titans can reads ‘The perfect beer for making miracles happen in music city’ and the Jacksonville Jaguars one reads ‘The perfect beer for earning your spots.’
Alexander Lambrecht, vice president of Bud Light, said: “The introduction of these all new Bud Light NFL team cans is a prime example of our brand’s new approach to how we work with our team partners across the league to better engage with fans via localized content and experiences. Ultimately, fans love football and the NFL, but what they really invest in emotionally each week is their individual team.”
Earlier this summer, Bud Light also made 200,000 different cans for the Mad Decent Block Party musical festival.