US Creative Department: Featuring McCann New York, Deutsch LA, Humanaut and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.
Submit your vote before Wednesday August 26 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
FCB West: Levi's 'Beautiful Morning'
Brand: Levi's
Title: Beautiful Morning
Agency: FCB West
Agency Website: http://www.fcb.com/
Chief Creative Officer: Karin Onsager-Birch
SVP, Group Creative Directors: Colin McRae, Karl Dunn and Adam Nowak
Senior Copywriters: Chris Waigand & Steve O’Brien
Art Directors: Amy Matheu & Jacob Pepper
Additional Credits: Senior Producer: Rob Lee
SVP, Group Account Director: Vicki McRae
VP, Account Director: Rebecca Pollock
Account Supervisor: Lauren Geismar
Assistant Account Executive: Abby McBeth
TV Production: RATTLING STICK / The LIFT
Director: Sara Dunlop
EP: Joe Biggins
Line Producer: Stuart Bentham
Editorial House: Optimus
Producer: Therese Hunsberger
Editor: Nate Cali
Published: August 2015
Instrument: Remind 'Teach Small'
Brand: Remind
Title: Teach Small
Agency: Instrument
Agency Website: http://www.instrument.com/
Creative Director: Jessie White
Design: Ryan Petersen, Sage Brown
Strategist: Kacie Wise
Copywriter: Carson Smith, Zech Bard
Additional Credits: Director: Truen Pence
Content Producer: Olesya Moseyko
Executive Content Producer: Paul Welch
Executive Producer: Laurel Burton
Senior Producer: Andrea Kappa
Published: August 2015
McCann New York: Tommee Tippee 'Here's what to do with parenting advice'
Here's what to do with parenting advice from Tommee Tippee on Vimeo.
Brand: Tommee Tippee
Title: Here's what to do with parenting advice
Agency: McCann New York
Agency Website: http://www.mccannny.com/
Chief Creative Officer North America: Eric Silver
Global Creative Director: John Mescall
GCD: Jillian Goger
CD: Matt Swinburne
CD: Howard Finkelstein
Additional Credits: Exec Producer: Catherine Patterson
Integrated Producer: Chandler Simms
Chief Production Officer: Nathy Avriam
Design: David Mashburn, Ethan Buller, Rhett Bradbury
Sr Print Producer: April Gallo
Acct Director: Laura Decker
AAE: Amy Beck
Senior Strategist: Amanda Perring
Project Manager: Megan Flannery
Production Company: O Positive
Director: Spencer Riviera
Executive Producer: Ralph Laucella
Executive Producer: Devon Clark
Line Producer: Devon Clark
Director of Photography: Marten Tedin
Production Designer: Kevin Bird
Editorial Company: Craft NY
Editor: Nathan Troester
Asst Editor: Nellie Phillips
Post Producer: Anthony Ramirez
Audio Engineer: Gerard McConville
Colorist: Nathan Troester
Published: August 2015
Humanaut: Organic Valley 'The Brononymous Hotline'
Brand: Organic Valley
Title: The Brononymous Hotline
Agency: Humanaut
Agency Website: http://humanaut.is/
Creative Advisor: Alex Bogusky
Creative Director: David Littlejohn
Strategy: Andrew Clark
Account Director: Elizabeth Cates
Copywriter: Andrew Ure / David Littlejohn
Art Director: Matt Denyer / Daniel Edelman
Senior Designer: Stephanie Gelabert
Additional Credits: Creative Intern: Sam Hazelfeldt
Production Company: Fancy Rhino, Chattanooga, TN
Director: Daniel Jacobs
Producer: Katie Nelson / Ivannah Flores
Director of Photography: Phil Dillon
Photographers: Jaime Smialek / John Goodridge / Cooper Winterson
Editors: Colin Loughlin / Tyler Beasley
Colorist: Andrew Aldridge
Production Designer: Chad Harris
Music Company: Skypunch Studios, Chattanooga TN
Composer: Carl Cadwell
Media Partner: Redwood, Inc.
Published: August 2015
The EGC Group: Hudson Valley Harvest Sour Ales Packaging
Brand Name: Hudson Valley Harvest Sour Ales
Title: Packaging
Agency/Design Firm: The EGC Group
Agency Website: http://www.egcgroup.com/
Designer: Jimmy McCune
Illustrator: Dan Vencatachellum
Additional Credits: Linen Paper: Neenah Paper, Inc.
Printer: DWS Printing Associates Inc.
Date of Release: September 2015
Short Rationale: The challenge was to a create package that looks farm fresh for Captain Lawrence Brewing Company’s new line of Sour Ales aged with oak and fermented with locally grown fruits. We aimed for a hip, handcrafted look by using vibrant, custom watercolor illustrations for each fruit. We went with a luxurious, classic linen paper from Neenah to capture a high-end, handmade feel that accentuates the green, 750ml split bottle sporting old world cork and cage.
BBDO New York: Foot Locker 'Grown Up featuring Rob Gronkowski'
Brand: Foot Locker
Title: Grown Up featuring Rob Gronkowski
Agency: BBDO New York
Agency Website: https://www.bbdo.com/
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Copywriter: Mike Motch
Art Director: Austin Mankey
Additional Credits: Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
Executive Producer: Angelo Ferrugia
WW Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Manager: Nick Robbins
Account Executive: Samuel Henderson
Production Co: O Positive Films
Director: Kenny Herzog
Exec Producer: Ralph Laucella
Exec Producer: Ken Licata
Line Producer: Ken Licata
Director of Photography: Joe Zizzo
Editorial: MackCut
Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Assistant Editor: Pamela Petruski
Sound: Heard City
Sound Mixer: Keith Reynaud
Online/VFX: The Mill
Flame: Emily Bloom
Asst. Flame: Heather Kennedy
Producer: Katya Pavlova
Graphics: Hornet Inc
Color: Company 3
Colorist: Tim Masick
Published: August 2015
The Community: 'Not Just Any Agaves' and 'Sky Diving'
Brand: Hornitos Tequila
Titles: Not Just Any Agaves and Sky Diving
Agency: The Community
Agency Website: http://lacomunidad.com/
Creative Director: Jake Wheeler
Sr. Copywriter: Aaron Zimroth
Art Director: Aaron Willard
Additional Credits: VP Integrated Production: Laurie Malaga
Sr. Integrated Producer: Andy Murillo
Account Director: Mattia Nicodano
Account Supervisor: Jessica Patino
Account Coordinator: Alaina Zuniga
Director of Digital Strategy: Andy Amendola
Engagement Lead: Andrew Choban
Production
Photographer/ Director: Jeff Minton with DSREPS
Executive Producer: Stanny Park @ Florida Film Production Co.
Line Producer: Zack Clark
Editor: Kenneth O'Brien
Published: July 2015
Basic: Nii Foods Rebrand & Packaging Redesign
Brand: Nii Foods
Title: Rebrand & Packaging Redesign
Agency: Basic
Agency Website: http://www.basicagency.com
Creative Directors: Erich Broesel / Erwin Hines
Art Directors: Erich Broesel / Erwin Hines
Copywriter: Erwin Hines
Illustrator: Erich Broesel
Photographers: Jason Kaufmann / Garrett Marks
Published: August 2014
Droga5: NRG 'Photon'
Brand: NRG
Title: Photon
Agency: Droga5
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: Rick Dodds
Creative Director: Steve Howell
Copywriters: German Rivera Hudders, Jordan Kramer
Art Directors: J.J. Kraft, Jon Randazzo
Additional Credits: Chief Creation Officer: Sally-Ann Dale
Head of Broadcast: Ben Davies
Executive Producer: Jesse Brihn
Dir. of Integrated Production Business Affairs: Dianne Richter
Senior Production Business Manager: Matthew Friday
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Strategy Director: Dan Wilkos
Senior Social Strategist: Calvin Stowell
Senior Communications Strategist: Elsa Stahura
Communications Strategist: Parks Middleton
Group Account Director: Matt Ahumada
Account Director: Kristoffer Aldorsson
Account Manager: Morgan Murray
Project Manager: Connor Hall
Production Company: Reset
Director: Johnny Green
DOP: Alwin Kuchler
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Bidding Producer: Jenn Ingalls
Head of Production: Amanda Clune
Line Producer: Heather Heller
Editorial: Rock Paper Scissors
Editor: Biff Butler
Editor :30 Lift: Dan de Winter
Assistant Editor: Alyssa Oh
Executive Producer: Eve Kornblum
Head of Production: Justin Kumpata
Producer: Lisa Barnable, Chris Noviello
Post Production: The Mill
Executive Producer: Sean Costelloe
Producer: Jeremy Moore
Lead Compositor: Kyle Cody
Compositor: Kshitij Khanna, Ilia Mokhtareizadeh,
Ben Kwok, Dae Yoon Kang, Yoon-sun Bae
Lead CG: Ruben Vandebroek, Joji Tsuruga
CG Artists: Justin Kurtz, Laurent Giaume, Jimmy Glass, Todd Akita, Sean Dooley, Ehsan Parizi, Yoon Chan Kim, Raymond Leung, Justin Diamond
Matte Painters: Cedric Menard, Marco Iozzi
Music: Wave Music
Song (Original Composition): “Photon Journey”
Composer: Robert Gulya
Producer: Nick Payne / Sarah Giles
Sound and Mix: Wave Studios
Sound Designer / Mixer: Ed Downham
Producer: Amy Daniels
Audio Engineer: Sound Lounge
Engineers: Seth Phillips, Justin Kooy
Producer: Kate Albers
Published: August 2015
Deutsch LA: California Milk Advisory Board 'Return to Real'
Brand: California Milk Advisory Board
Title: Return to Real
Agency: Deutsch LA
Agency Website: http://www.deutschinc.com/
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Paul Keister
Executive Creative Director: Tom Adams
Creative Director / CW: Jeff Bossin
Sr. Art Director: Paulo Cruz
Additional Credits: Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Megan Meloth
Integrated Producer: Mariana Perin
Music Director: Dave Rocco
Group Account Director: Erik Petersen
Account Supervisor: Mel Smith
Assistant Account Executive: Cassie Pappas
Chief Strategy Officer: Colin Drummond
Executive Planning Director: Jeffrey Blish
Group Planning Director: Thas Naseemuddeen
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Denise Wright
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Freeark
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Live Action Production Company: Uber Content
Director: Daniel Strange
Director / DP: Kramer Morgenthau
Executive Producer / Owner: Preston Lee
Executive Producer / Owner: Phyllis Koenig
Senior Executive Producer: Steve Wi
Line Producer: Alexandra Lisee
Bidding Producer: Adam Litt
Staff Production Manager: Anne Vega
Editorial Company: NO6 Editorial
Editor: Chan Hatcher
Executive Producer: Crissy DeSimone
Producer: Kendra Desai
Producer: Yole Barrera
Post/VFX Facility: No7 Finishing
Finishing Engineer: Verdi Sevenhuysen
Track name: Grilled Cheese; Baked Potato, Pizza
Composed by: Travis & Maude
Creative Director: Dave Wittman
Executive Producer: Kala
Track name: Smoothie
Composed by: Elias
Executive Creative Director: Vincenzo LoRusso
Creative Director: Michael Goldstein
Executive Producer: Vicki Ordeshook
Head of Production: Katie Overcash
Producer: Nora Mindell
Audio Post Company: Lime Studios
Executive Producer: Susie Boyajan
Mixer: Loren Silber / Dave Wagg
Published: August 2015
Mekanism: Trulia '#TruliHome'
Brand: Trulia
Title: #TruliHome
Agency: Mekanism, USA
Agency Website: https://mekanism.com/
CEO/President: Jason Harris
Executive Creative Director: Brian L. Perkins
Senior Copywriter: Michael Grant
Additional Credits: Executive Producer: Kati Haberstock
Senior Producer: Danielle Soper
Senior Digital Producer: Andrew Devansky
Managing Director: Michael Zlatoper
Director Brand Management: Laura Szu-Tu
Production Company: Tool of North America
EP: Lori Stonebraker
Producer: Kelly King
Director: Shawn Z
Director of Photography: Chris Mably
Production Design: Jesson Moen
Editorial Company: Beast Editorial
Post Producer: Vickie Sornsilp
Editor: Brian Lagerhausen
Assistant Editor: Nick Haynes
Colorist: Steve McEuen
Visual Effects Artist: Greg Gilmore
Music Composition: Andrew Duncan
Audio Post Facility: M Squared Productions
Audio Engineer: Mark Pitchford
Assistant Audio Engineer: Phil Lantz
Sound Design: Mark Pitchford
Published: August 2015
TBWA\Chiat\Day LA: Gatoriade 'Sweat It to Get It'
Brand: Gatorade
Title: Sweat It to Get It
Agency: TBWA\Chiat\Day LA
Agency Website: http://tbwachiatdayla.com/#/
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Worldwide Creative Director: Renato Fernandez
Senior Copywriter: Nick Ciffone
Senior Art Director: Dave Estrada
Additional Credits: Director of Production: Brian O'Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Director Branded Content: Marc Johns
Brand Director:Simon Nicholls
Assistant Brand Manager: Erika Buder
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director:Abigail Weintraub
Planner: Matt Bataclan
Junior Planner: Joe Elliott
Director Of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Talent Payment Manager: Annie Boyle
FleishmanHillard
Senior Vice President: Courtney Quaye
Managing Supervisor: Emily Lyons
Assistant Account Executive: Katie Johnson
OMD/OS
Group Account Director, OMD: Susanna Earnest
Digital Strategy Supervisor, OMD: Brandon Saranik
Digital Marketplace Supervisor, OMD: Sadie Olen
Strategist, OMD: MiRon Leveston
Associate Media Director, Optimum Sports: Natalie Behrman
Supervisor, Optimum Sports: Adrienne Voltaggio
VML
Creative Director, Art: Nick Allegri
Creative Director, Copy: Mark Philip
Sr. Copywriter: Ryan Simpson
Copywriter: Sam Hirshberg
Group Account Director: Stephanie DeCelles
Sr. Account Manager: Maggie Glenski
Senior Social Strategist: Kyle Rogers
Senior Community Manager: Charles Gooch
Production Company: NFL Films
VP Project Management: Kennie Smith
Director Of Photography: Hank McElwee
Senior Director Field Operations: Mark Morris
Director Project Management: Alan Brown
Line Producer: Claudio Kuhn
Director: Alex Grossman
HutchCo Technologies
Editor: Jim Hutchins
Editor: Joaquin Machado
Executive Producer: Jane Hutchins
VFX Artist: Austin Hickman-Fain
Libertad Sol
Colorist: Jonny McPheeters
Lime Studios
Executive Producer: Susie Boyajan
Mixer: Loren Silber
Assistant Mixer: Mark Nieto
MPC
Executive Producer: Lexi Stearn
Producer: Abisayo Abejare
VFX Artist: Mark Holden
Published: August 2015