US Ad of the Week: Whirlpool ‘OK’

Whirlpool’s latest spot ‘OK’ tells the story of a dad who despite trying his hardest, sometimes loses his patience with his two daughters – like when one decides to finger paint all over her piano.

But whether it’s helping them with their homework or comforting them when they’re hurt, he proves that he’s always there for his kids when it matters most.

Created by DigitasLBi, the 30-second video has been voted by US Creative Department readers as Ad of the Week.

The short film is the latest installment in Whirlpool’s ‘Every day, care’ campaign that launched last year, which aims to take away some of the focus on product functionalities and instead highlight the different ways the brand’s appliances can make life easier for all kinds of families.

In May, the company rolled out a heartwarming spot called ‘Dad & Andy’ that shows how Whirlpool’s products can help out busy dads who increasingly spend more time working around the house and taking care of their kids.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.


Chief Creative Officer: Ronald Ng

Executive Creative Director: Morgan Carroll

SVP, Group Creative Director: Mike Frease

VP Creative Director: Jeremy Bacharach

Associate: Chris Jansma

Additional Credits: Senior Producer: Jennifer Passaniti

Executive Producer: Greg Lederer

EVP Account Mgmt: Chris Reed

VP/Group Account Director: Andrea Kroll

Account Director: Kristine Kobe

Photographer/Designer: Arnaud Uttenhove (photographer)

Production Company: Caviar Content

Director: Arnaud Uyttenhove

Director of Photography: Chayse Irvin

Executive producer: Kim Dellara

Line Producer: Bernard Rahill

Editing House: Beast

Editor: Angelo Valencia

Producer: Lauren Roth

Music House: Genuine

Composer: John Ferreira

Sound Design: Particle Audio

Sound designer: Katy Mindeman

Audio Mix: Particle Audio

Mixer: Katy Mindeman

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.