Whirlpool’s latest spot ‘OK’ tells the story of a dad who despite trying his hardest, sometimes loses his patience with his two daughters – like when one decides to finger paint all over her piano.
But whether it’s helping them with their homework or comforting them when they’re hurt, he proves that he’s always there for his kids when it matters most.
Created by DigitasLBi, the 30-second video has been voted by US Creative Department readers as Ad of the Week.
The short film is the latest installment in Whirlpool’s ‘Every day, care’ campaign that launched last year, which aims to take away some of the focus on product functionalities and instead highlight the different ways the brand’s appliances can make life easier for all kinds of families.
In May, the company rolled out a heartwarming spot called ‘Dad & Andy’ that shows how Whirlpool’s products can help out busy dads who increasingly spend more time working around the house and taking care of their kids.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Chief Creative Officer: Ronald Ng
Executive Creative Director: Morgan Carroll
SVP, Group Creative Director: Mike Frease
VP Creative Director: Jeremy Bacharach
Associate: Chris Jansma
Additional Credits: Senior Producer: Jennifer Passaniti
Executive Producer: Greg Lederer
EVP Account Mgmt: Chris Reed
VP/Group Account Director: Andrea Kroll
Account Director: Kristine Kobe
Photographer/Designer: Arnaud Uttenhove (photographer)
Production Company: Caviar Content
Director: Arnaud Uyttenhove
Director of Photography: Chayse Irvin
Executive producer: Kim Dellara
Line Producer: Bernard Rahill
Editing House: Beast
Editor: Angelo Valencia
Producer: Lauren Roth
Music House: Genuine
Composer: John Ferreira
Sound Design: Particle Audio
Sound designer: Katy Mindeman
Audio Mix: Particle Audio
Mixer: Katy Mindeman