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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

UK Top Shazamed Ads: Microsoft takes a spot in the chart with Eric Hutchinson's 'Tell the World'

There's a new entry in The Drum's Shazam chart from Microsoft this week. The tech giant has moved into number 10 with 'Tell the World' by Eric Hutchinson.

The track, from the LA crooner's 'Pure Fiction' album, features in the brand's TV spot promoting the new Windows 10 update. Centering around a group of children, the film states that 'the future starts now' for the next generation of users.

Taking ninth place is Peugeot with Caro Emerald's 'Tangled Up', which appears in the automaker's tech-focused campaign for its 108 model.

And Asda sticks at the top spot with 'Oh My Love' by The Score, while Boohoo, Apple and Jeep remain in the chart.

Shazam Chart

1
Oh My Love
Artist: The Score
Brand: Asda
Campaign: The Pocket Tap Is Back
Agency: Vccp
2
Renegades
Artist: X Ambassadors
Brand: Jeep
Campaign: Be Renegade
Agency: Maxus & Krow Communications
3
Le Chrome Et Le Coton
Artist: Jerome Echenoz
Brand: Citroen DS3
Campaign: 1995 Limited Edition
Agency: Omd
4
Fester Skank
Artist: Lethal Bizzle
Brand: BT Sport
Campaign: Champions League House Party.
Agency: Amvbbdo
5
Wings Acoustic
Artist: Birdy
Brand: Loyds Bank
Campaign: Black Horse
Agency: Adam&eve/ddb
6
Impossible
Artist: Lion Babe
Brand: Boohoo
Campaign: We Are Hot July 2015
Agency: Hatch Creative
7
Freedom
Artist: Pharrell Williams
Brand: Apple
Campaign: Beats 1 Worldwide
Agency: Tbwa\chiat\day
8
Don't Sing
Artist: Data Feat. Benny Sings
Brand: Citroen C1
Campaign: Bus Stop
Agency: Omd
9
Tangled Up
Artist: Caro Emerald
Brand: Peugeot 108
Campaign: Tech For City Living
Agency: Betc
10
Tell The World
Artist: Eric Hutchinson
Brand: Microsoft
Campaign: Introducing Windows 10
Agency: Wunderman

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