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By Tony Connelly, Sports Marketing Reporter

August 18, 2015 | 2 min read

Uber's massive pool of drivers will give the company an immediate foothold in the food delivery market.

Uber has announced that it will expand its business model with the introduction of a food delivery service in San Francisco called UberEats.

The service will allow users to order from a selected number of restaurants like Blue Bottle Coffee, The Ramen Bar, Ike’s Place and Craftsmen & Wolves for a $3 delivery fee.

San Francisco already has a number of similar services delivering food such as SpoonRocket which promises freshly made food in fifteen minutes and DoorDash and Postmates which deliver dishes from top restaurants.

Uber however is attempting to bridge a gap in these services and is promising to deliver restaurant food within 10 minutes. To do this they have partnered up with selected restaurants and created a limited speciality menu instead of the full menu to ensure a quicker delivery.

The food delivery service will be run by the same drivers who carry passengers around the city however it will only operate in the Financial District and South of Market for now, with plans to expand at a later date.

UberEats will operate in six different cities around the world including San Francisco, Los Angeles, New York, Chicago, Barcelona and Toronto. The app has been updated to include an UberEats icon at the top next to the driving icon.

More details are expected to be revealed at a special event the company is hosting to celebrate the launch.


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