Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

KFC enlists comedian Norm Macdonald as Colonel Sanders

Chicken chain KFC has unleashed a new ad campaign featuring ‘Saturday Night Live’ veteran Norm MacDonald as brand founder (and mascot) Colonel Sanders.

Four new slots to air during autumn from Wieden + Kennedy underline the $5 (or $20) Fill Up meal and the "reboot" of the iconic mascot.

Kevin Hochman, chief marketing officer KFC US, said: “Other than not quite looking like him, his voice being different, and his inability to cook the world’s best chicken, we thought Norm was the perfect choice to play the Real Colonel. I think the fans will agree.

“The new set of ads are more of that same homage to the things that made Kentucky Fried Chicken such an important part of American families.”

Catch them all below.

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