16 March - 24 April 2020

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Industry initiative ‘The Great British Diversity Experiment’ bids for SXSW spot

Industry names including Laura Jordan-Bambach and Jonathan Akwue have come together to create ‘The Great British Diversity Experiment’ a talk being proposed for next year’s SXSW festival.

The experiment, being run collectively by Nadya Powell, Jordan-Bambach, Akwue, Daniele Fiandaca and Alex Goat is an attempt to prove that diversity in the work place leads to better output and experiences.

For the experiment over 20 diverse teams – from different races, sexes, age groups and socioeconomic backgrounds – will work together to creatively solve a problem with the findings set to be shared at SXSW should the bid be successful.

“Across the tech, creative and communication industries we have a lack of diversity. We have the same people, doing the same things, coming up with the same ideas,” said Powell in a video to promote the experiment.

Voting for talk forms part of SXSW’s enhancement of its attendee participation and input for the festivals presentation line up, with voting taking place on the SXSW website. To vote for this session click here.

The push for diversity chimes with The Drum's own bid to highlight the role it can play in elevating business performance with the formation of a new series to shine a spotlight on how the advertising and digital industries can address their diversity problem.

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