Frozen foods brand Birds Eye has taken quite a beating on social media after sharing a misguided ad suggesting chicken dipper canapes for children's parties.
The mockery of the £3m ‘Mix up your menu’ campaign, which was first noticed by Mashable, launched earlier this year in January, to create social media conversations and spark new recipe ideas for Birds Eye products. On both counts it succeeded, however in this instance at least, for all the wrong reasons.
The chicken dipper canapes recipe suggestion proved too much for many on social media.
— Jay (@JayMeW) August 14, 2015
Have I seriously just watched an advert in which Birdseye call a chicken dipper on a potato waffle a 'civilised' canapé??
— JacobGoldstein (@goldsteinjacob) August 15, 2015
Can we all just consider how funny it is that Birdseye think people are going to make 'chicken dipper canapés'. pic.twitter.com/geqTZOYmKw
— Tom (@kontilfc) August 14, 2015
That Birdseye chicken dipper canapé advert is the worst thing I've ever seen.
— Amy Jane Berriman (@AmyBerriman) August 14, 2015
Birdseye are marketing a chicken dipper canapé. A dipper on a mini potato waffle. That's my kind of classy.
— sam abdulla (@samabdulla) August 14, 2015
Anyone else watched the Birdseye 'chicken dipper canape' advert and still wondering how they missed the punchline?
— LΔURΔ LOU (@LauraLouMakeup) August 13, 2015
Just seen a Birds Eye advert where a Mumsy type shows us her 'Chicken Dipper canape recipe'. If I was offered one at a party I'd leave.
— Trippy Pip (@TrippyPip) August 12, 2015
The televised ad campaign received criticism on multiple platforms including Twitter, Facebook and YouTube.