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Birds Eye mocked for chicken dipper ‘party canape’ ad

Frozen foods brand Birds Eye has taken quite a beating on social media after sharing a misguided ad suggesting chicken dipper canapes for children's parties.

The mockery of the £3m ‘Mix up your menu’ campaign, which was first noticed by Mashable, launched earlier this year in January, to create social media conversations and spark new recipe ideas for Birds Eye products. On both counts it succeeded, however in this instance at least, for all the wrong reasons.

The chicken dipper canapes recipe suggestion proved too much for many on social media.

The televised ad campaign received criticism on multiple platforms including Twitter, Facebook and YouTube.

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