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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Old Spice duo continue to fight it out in new ad spot

Old Spice has continued to utilise the appeal of its two zany stars in its latest ad by having them face off against each other in a battle to promote different products in the range.

Following on from last week’s ad which featured Terry Crews and Isaiah Mustafa in the same video for the first time, the latest installment in the series continues its hugely popular traditionally bizarre and comical approach.

The new 30-second ad begins with the ever debonair Isaiah Mustafa topless in a country mansion greeting ladies in his traditional “hello ladies” catchphrase and smooth talking voice. The high octane Terry Crews then appears from Mustafa’s ear and screams the name of his preferred Old Spice product.

The ad was created by Wieden + Kennedy Portland who have long been responsible for Old Spice’s ad. The advertising agency also recently created ads for Nike featuring Naymar Jr. and the comical Ron Burgundy Dodge adverts.

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