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Samsung unveils new smartphone earlier than expected as it tries to get the jump on Apple

Samsung has continued to promote its flagship large screen smartphones by announcing the new Samsung Galaxy S6+ and has brought the release date forward to get the jump on Apple.

The 5.7”Galaxy S6 edge+ will launch globally in August and is being promoted as having the most powerful processing power on the market with 4GB RAM. Samsung said users will be able to seamlessly multi-task thanks to the increased processing power which will allow users to keep up with messages, post updates to social networks faster and play graphic-heavy games without suffering lag time.

It will also feature Samsung’s unique dual-edge display, wireless charging, video stabilization technology as well as a 5-megapixel front and a 16-megapixel back camera. Another of the major selling points is the 4K video filming which will let people instantly stream full HD video, something which has become increasing popular thanks to the growing popularity of Periscope and YouTube Live.

President of Samsung Electronics UK & Ireland, Andy Griffiths, said the phone’s features accompanied by its dual edge display and large vivid screen emphasised the company’s “ongoing commitment to bold, fearless innovation that meets the needs of today’s consumers.”

Its version of Apple Pay, named Samsung Pay, was also unveiled which the company says will work with both MST (Magnetic Secure Transmission) and NFC (Near Field Communication) technologies, however a launch date has yet to be announced.

Other incentives attempting to keep its customers from switching to Apple include a free six month subscription for Google Play Music for early adopters who buy the phone before September.

The September date is hugely significant for Samsung who will hope to persuade potential customers to buy its phones before Apple unveil the new iPhone 6S on September 9. The company traditionally unveils its latest smartphone at the Berlin-based IFA electronics trade show in early September however seven straight quarters of declining profits have forced the company to get out the gates before Apple.

The Galaxy S6 edge+ will come in either 32GB or 64GB and will be available in a range of colours, including Gold Platinum and Black Sapphire.

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