The big day is here, the A-level results are in, and young people across the country are likely shedding tears one way or another.
It came as no surprise that #ALevelResults would immediately trend as a result of students sharing their results, emotions and GIFs (so many GIFs).
Brands were on the ball, ready and waiting to tap into the hashtag. They ultimately looked to catch the eyes of millennials keen to reward their own success... or spend until they feel better.
Below are some of the most engaging tweets sent by brands.
— KFC UK & Ireland (@KFC_UKI) August 13, 2015
— boohoo.com (@boohoo) August 13, 2015
You've got this... #ALevelResults
— Nando's (@NandosUK) August 13, 2015
— Coronation Street (@itvcorrie) August 13, 2015
— ITV2 (@itv2) August 13, 2015
— Cineworld Cinemas (@cineworld) August 13, 2015
— Netflix UK & Ireland (@NetflixUK) August 13, 2015
— ASOS (@ASOS) August 13, 2015
— Comedy Central UK (@ComedyCentralUK) August 13, 2015
— MTV UK (@MTVUK) August 13, 2015
— PANDORA Jewellery UK (@PANDORA_UK) August 13, 2015
And finally L’Oreal Men Expert - we're unsure if this one's really good or really bad.
Good luck with #Alevelresults, guys. Make sure you moisturise beforehand then at least if your results are a bit flaky, your face won't be.
— L'Oréal Men Expert (@lorealmenexpert) August 13, 2015