Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

US Ad of the Week: Mitchell & Ness Nostalgia Co. ‘Gentlemen of Streetwear featuring Russ Bengston’

Senior editor of Complex Magazine Russ Bengston discusses his style, streetwear culture, and his love of baseball hats in an online video for sports apparel brand Mitchell & Ness that has been voted by US Creative Department readers as Ad of the Week.

Created by Red Tettemer O’Connell + Partners (RTO+P), the short film is the first to come out of the brand’s ‘Gentlemen of Streetwear’ video series that also features general manager of Concepts Deon Point and Mega, co-founder of Black Scale.

Mitchell & Ness is teasing each film on its social platforms with 15-second tidbits, prompting viewers to ‘Guess Who?’ and giving them a chance to win a customized hat.

The three videos were created to promote the company’s Hi Crown Fitted line of hats.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Credits:

Chief Creative Officer: Steve Red

ECD: Steve O’Connell

VP/Creative Directors: Todd Taylor, Ryan Scott

Copywriter: Tedd Wood

Art Directors: Matthew Gould-Lucht, Michelle Maben

Additional Credits: Producers: Joe Mosca, Meg Dibley

Editors: Chip Schofield, Chris McGlynn

Production: Ben Consoli, BC Media Productions

Social Strategy: Annie Heckenberger, Bryne Hetznecker

Account Executives: Carla Mote, Susan Fortin Baraczek, Kim Trubey

Published: August 2015

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis