Senior editor of Complex Magazine Russ Bengston discusses his style, streetwear culture, and his love of baseball hats in an online video for sports apparel brand Mitchell & Ness that has been voted by US Creative Department readers as Ad of the Week.
Created by Red Tettemer O’Connell + Partners (RTO+P), the short film is the first to come out of the brand’s ‘Gentlemen of Streetwear’ video series that also features general manager of Concepts Deon Point and Mega, co-founder of Black Scale.
Mitchell & Ness is teasing each film on its social platforms with 15-second tidbits, prompting viewers to ‘Guess Who?’ and giving them a chance to win a customized hat.
The three videos were created to promote the company’s Hi Crown Fitted line of hats.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Chief Creative Officer: Steve Red
ECD: Steve O’Connell
VP/Creative Directors: Todd Taylor, Ryan Scott
Copywriter: Tedd Wood
Art Directors: Matthew Gould-Lucht, Michelle Maben
Additional Credits: Producers: Joe Mosca, Meg Dibley
Editors: Chip Schofield, Chris McGlynn
Production: Ben Consoli, BC Media Productions
Social Strategy: Annie Heckenberger, Bryne Hetznecker
Account Executives: Carla Mote, Susan Fortin Baraczek, Kim Trubey
Published: August 2015