TK Maxx Asos Charlie Hebdo

TK Maxx pulls "offensive" 'Je suis over it' shirts from sale after backlash


By John McCarthy | Opinion editor

August 12, 2015 | 2 min read

Discount fashion outlet TK Maxx has removed an inflammatory t-shirt from its stock after it made light of the Charlie Hebdo shooting that resulted in the deaths of twelve people, including eight journalists.

The shirt which reads ‘Je suis over it’ mocks the #JeSuisCharlie hastag which trended in solidarity with the victims following the attack. The “offensive” shirt was spotted in the Bristol outlet by 23-year-old Tom Young.

He spoke about his distaste of the t-shirt and sparked the removal, telling the Mirror: “It's appalling that a global brand has allowed a t-shirt like this to be produced and sold in store.

“Even if the message did not intend to cause upset in relation to the tragic event, I am adamant it should be taken down from stores immediately."

A spokesperson from TK Maxx said: “We take product matters very seriously and appreciate that this T-shirt has been brought to our attention.

"As soon as we became aware of the offensive T-shirt message, we initiated the process to remove this item from our stores and are internally reviewing how we inadvertently purchased the item. We would like to apologise to our customers for any concern this may have caused.”

At the time of publication the shirt was also retailing on and

TK Maxx Asos Charlie Hebdo

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