Periscope surpasses 10 million users with 40 years of video watched each day
Periscope has announced that it has surpassed 10 million users just four months after launching.
In a blog post, co-founders Kayvon Beykpour and Joe Bernstein announced that the live streaming app, which allows users to watch and broadcast live video from around the world, now had over 10 million viewers.
The pair also shared some metrics on the success which show that, since its launch on 26 March, the service has seen over 40 years of video watched per day. The figure is measured as ‘time watched’ which is defined as the aggregate amount of time that people spend watching live broadcasts on iOS & Android.
Time watched is a key factor in the service’s success and is described by Beykpour and Bernstein as reflecting “the kernel of our product, and our core values.” They said that the metric allows broadcasters to measure their own success in a more relevant way than daily active users (DAU) or monthly active users (MAU) could inform them.
The co-founders said that DAU and MAU’s were not important to the company because they involved “pushing conventional growth hacks, viral mechanics, and marketing to drive up downloads” which “doesn’t necessarily lead to a better product.”
Rounding off the announcement the Periscope creators wanted the community to know that it would continue to measure the apps success in a way that aligned with the value that the community.
The app’s success hinges on the increase in the uptake in 4G smartphones which have allowed users to live stream from their phones and tablets while linking to Twitter.