Maoam pits YouTubers against each other in Maoam Summer Challenge
Maoam has set YouTube vloggers against each other as part of a new online video series designed to appeal to young adults.
Eight YouTubers will announce and participate in the summer themed #MaoamChallenge launched in partnership with Blue 449 and Style Haul.
The teams are as follows: Alfie Deyes and Sprinkle of Glitter, Helen Anderson and Fashion Rocks My Socks, Chai Cameron and Ebony Day, followed by NikiNSammy and Doug Armstrong.
The seven video series will task the YouTubers with a host of bizarre activities – the first of which will be a mini-golf challenge.
Nadia Abou-Ragheb, brand Manager Maoam UK, said: “Our collaboration with some of YouTube’s most popular stars is a really exciting move for Maoam.
"The summer challenge will see us extend our reach amongst young adults through our partnerships with vloggers and the creation of engaging, original content that also captures the essence of the Maoam brand.”
The push will be supplemented with social media activity on the brand’s Twitter and Facebook accounts.
You can watch the first challenge here.