Instagram is increasingly becoming the social media platform of choice for musicians according to a new study which reports their followers increased by 283 million in a year.
Online music analysts Next Big Sound released findings which showed that the number of Instagram users following musicians increased from 51 million in June last year to 283 million by the end of May 2015.
The figure represents an almost six fold increase in activity in less than a year and speaks to the accelerating popularity of Instagram among celebrities. In its report the Pandora owned firm said: “It’s like we all caught the Instagram bug."
American rapper Fetty Wap is cited as a leading example of successfully utilising the platform's potential. It credits his success to his posts, such as him driving around with his friends one day and snapshots of his young daughter the next, which gives fans a “candid glimpse into his life as an emerging artist and young parent”.
Wap gained more than 1.1 million new followers on the platform in the first six months of the year, with an average post attracting around 15,000 likes. Next Big Sound said that the “attentive audience returns great value in promoting upcoming shows and releases.
The report also names the top three musicians on Instagram as of August 2015 with Taylor Swift named as the most popular followed by Selena Gomez and Beyoncé.