‘False and misleading’ Kim Kardashian Instagram morning sickness drug ad pulled by FDA
Kim Kardashian removed a series of Facebook and Instagram posts touting the benefits of prescription morning sickness drug Diclegis after they were found to breach US Food and Drug Administration (FDA) regulations.
Kardashian, a social media pariah with 42.5m, 25m, and 34.3m fans on Instagram, Facebook and Twitter respectively, landed in hot water for failing to disclose the side effects of the drug she was flaunting on the sites. The posts were paid for by the company – and the drugs prescribed to Kardashian by her doctor.
Pregnant Kardashian and Canadian pharmaceutical company Duchesnay Inc were chastised by the FDA for failing to mention that the drug could cause drowsiness, dizziness, intestinal woes and sleep disruption, according to USA Today.
A Duchesnay statement read that it "will take quick action in responding to the FDA's letter and immediately and effectively address any issues”.
Watch Kardashian discuss her views on the power of social media in an interview with WPP chief Martin Sorrel on The Drum's YouTube channel here.