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Mobile App Vanity Fair

Brokenhearted Tinder rants about Vanity Fair article in Twitter meltdown


By John McCarthy, Opinion Editor

August 12, 2015 | 9 min read

Tinder launched a Twitter rant against a reporter it accused of faulty figures after she quoted an independent study which concluded that a third of the dating app's users are already in some form of relationship.

The startup used its official Twitter account to dispute the GlobalWebIndex data, quoted by Vanity Fair, that claimed 33 per cent of Tinderers are in a relationship (the data was also covered by The Drum here).

As a result it launched a lengthy tirade against Vanity Fair report Nancy Jo Sales. The incident has been categorised by many media outlets as a 'Twitterstorm'.

The Drum has replicated the 'storm' below in full for your viewing pleasure.

To which the reporter in question responded

Tinder continued.

On why the team sent out such an intense response to the article, a Tinder spokesperson told Wired. “We have a passionate team that truly believes in Tinder. While reading a recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily.

“Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.”

Tinder is reportedly intent on mentising the app after launching a 'Premium' offering earlier this year in the US.

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