Dean Evans, who served as chief marketing officer (CMO) of Subaru from 2011-2014, will now take on the same role at Hyundai.
In his new position, Evans will be responsible for all marketing and advertising duties in the US market.
Previously, he served as chief executive and president of digital automotive platform LotLinx.
Evans helped Subaru gain momentum in the digital marketing realm during his time there and has more than 25 years of experience in the auto sector.
Dave Zuchowski, president and chief executive officer of Hyundai Motor America, said: “Dean’s proven results-driven approach; a positive, inspiring leadership style; and wide-ranging experience in dealerships, digital marketing and automakers, make him a most valuable addition to the Hyundai executive team.”
He officially begins on 17 August and will report to Zuchowski.
Hyundai has been without a head of marketing since last year when its vice president of marketing Steve Shannon left the company.