Ad of the Day: Thatchers - Slow Motion
The scenarios chosen to represent the moment when time slows down near the Somerset farm where Thatchers is made aren't necessarily related to the rural idyll we've come to expect in advertising for cider.
Sure, there's some beautiful West Country scenery and a bee caught in slow motion as it swoops towards a gorgeous-looking meadow, but there's also a woman running for a bus and a man hosing his garden.
The decision to look beyond the usual memes pays dividends as the less obvious vignettes give this a distinctiveness that moves it well away from the usual 'lazy summer' clichés.
Credits
Agency: Joint London
Creative Director: Damon Collins
Creative: Algy Sharman
TV Producer: Claudio Gorini
Film Production: HLA
Director: Simon Ratigan
Producer: Tim Daukes
Executive Producer: Mike Wells
Photography: Bob Pendar-Hughes
Editor: Adam Spivey @ The Playroom
Post Production: The Mill
Sound Design: Factory
Music Licensing: Native
Today's ad of the day is brought to you in association with David Reviews.