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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Tinder users are twice as likely to take ‘selfies’ than the typical digital consumer, finds study

The majority of Tinder users are (unsurprisingly) are a vain bunch with more than seven in ten (75 per cent) likely to take selfies than the typical digital consumer, according to a report.

It means those looking for a date on the app are 80 per cent are more inclined to take a picture of themselves than the average person, according to a report from Global Web Index. It found that almost two thirds (63 per cent) of Tinder users admitted to taking a selfie in the last month.

Globally, only 1.3 per cent of adults said they used the app in the last month. Of those users, 94 per cent live in urban or suburban areas. Additionally, the site suffers from a sizeable gender imbalance of 55 per cent males to 45 per cent females. Even worse for those looking for a partner, a full third of users are in a relationship or married.

Furthermore, seven out of ten of users also said they also use other dating apps.

In the UK and US specifically, 19 per cent of the surveyed users said they had paid for a dating service in the last month,showing there are purse-strings to open in the wider market.

Notably, Tinderers are twice as likely than normal web user to take a selfie on their mobiles, with two-thirds of users admitting to doing so in the last month.

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