Music sharing service This Is My Jam announces closure
The service will archive the best of the site's content
Music sharing site This Is My Jam has announced that after four years of service it will stop operating due to stricter copyright regulations and a shift to mobile.
The site, which allows users to highlight a single song as their “jam”, and share it on other social networks, as well as listen to a playlist of all their friends’ selections, is due to cease operating in September.
Founders Matt Ogle and Han Donovan, both former employees at Last.fm have decided to create a “time capsule” of the site however. Users will no longer be able to post new content but they will be able to browse an archived version of the site.
The strength of the service has been dwindling for the past year now. This is in part due to the pair investing their time in other pursuits, Ogle joined Spotify and Donovan now works at Drip. The main reason for the decline in the service though is changes to the likes of YouTube, Soundcloud, Facebook and Twitter which This Is My Jam interoperates with.
In the announcement Ogle and Donovan said that these changes have meant “100 per cent of our time’s been spent updating years-old code libraries and hacking around deprecations just to keep the lights on”.
Another key reason for the closure is the massive decline in music streaming on the open web in favour of mobile. Porting the service to mobile devices, where streaming rights are significantly more restricted, is a time consuming and expensive process.
Ogle and Donovan made the announcement on the This Is My Jam journal on Tumblr and promised a final update in September.