The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

August 10, 2015 | 2 min read

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Adam&EveDDB strikes ad of the week gold once again with the latest integrated campaign for the iconic, love it or hate it brand, Marmite.

‘The summer of love not hate’ takes inspiration from Woodstock summer of love in 1967 and aims to encourage the nation to spread the love this summer.

The campaign, which runs until September, includes an animated online film featuring a music batter between a colourful kitten and a crazed rock monster vying for supremacy over the new summer jars.

In addition, Marmite has also launched the Marmite Love Café – a payment by social sentiment restaurant – in a bid to reward lovers, not haters.

Credits

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett

Art Director: Frank Ginger

Copywriter: Shay Reading

Additional Credits: Business Director: Dylan Davenport

Account manager: Olivia Chittenden

Planner: Will Grundy

Producer: Daniel Moorey

Production company: Big Active

Soundtrack composer: Menlo Park Music

Animation: Andy Baker

Illustrator: Jim Stoten

Audio post-production: Menlo Park Music

PR Agencies: Clarion and W Communications

Media Agency: Mindshare

To help chose next week's ad of the week don't forget to cast your votes in the latest Creative Department.

Adam&EveDDB Ad of the Week Marmite

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