Ad of the Week: Marmite - Summer of love not hate
Adam&EveDDB strikes ad of the week gold once again with the latest integrated campaign for the iconic, love it or hate it brand, Marmite.
‘The summer of love not hate’ takes inspiration from Woodstock summer of love in 1967 and aims to encourage the nation to spread the love this summer.
The campaign, which runs until September, includes an animated online film featuring a music batter between a colourful kitten and a crazed rock monster vying for supremacy over the new summer jars.
In addition, Marmite has also launched the Marmite Love Café – a payment by social sentiment restaurant – in a bid to reward lovers, not haters.
Credits
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett
Art Director: Frank Ginger
Copywriter: Shay Reading
Additional Credits: Business Director: Dylan Davenport
Account manager: Olivia Chittenden
Planner: Will Grundy
Producer: Daniel Moorey
Production company: Big Active
Soundtrack composer: Menlo Park Music
Animation: Andy Baker
Illustrator: Jim Stoten
Audio post-production: Menlo Park Music
PR Agencies: Clarion and W Communications
Media Agency: Mindshare
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