Tennent's T5 football campaign goes viral thanks to funny goalkeeping blunder


By Tony Connelly | Sports Marketing Reporter

August 7, 2015 | 3 min read

Tennent’s treated a five-a-side enthusiast to a host of rewards after its video capturing technology resulted in a Vine of his blunder going viral.

The alcohol brewer gave John Strain a signed shirt, hospitality at a Scottish football game, a tour of a Scottish Premiership training ground, a new pair of goalie gloves and some Tennent’s Lager.

Strain’s goalkeeping blunder was captured on Tennent’s T5 video highlights and accumulated over 6 million loops on Vine. The attention will delight the company which created the highlights scheme earlier this year to appeal to its football fan base. The vine shows Strain running to clear the ball off the line and catching his foot in the net resulting in him falling and knocking the ball over the line to score an own goal.

Strain said that he couldn’t believe how much attention the clip has had and admitted that he was taking all the laughter that the video has generated in “good spirits” adding: “Just wait till I find out which of my mates pressed that red button and immortalised this online.”

Tennent’s enduring association with football led the Glasgow based brewer to create the T5 campaign which was designed to strengthen its brand awareness among its target audience. The is currently available at 10 pitches across three centres in Scotland; Pro-Soccer in Glasgow, Fives at Playsport in East Kilbride and Pro-Soccer Ayr, and is due to be expand in the coming months


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