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Russian Communist party launches #LeninLives selfie campaign

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By Tony Connelly, Sports Marketing Reporter

August 7, 2015 | 3 min read

The Russian communist party is calling on Instagram users to take a selfie with statues of Lenin in a bid to revive the image of the former leader.

Using the hashtag #LeninLives, Instagram users are being encouraged to take a photograph of themselves with one of the 6,000 Lenin monuments scattered throughout Russia.

#LeninLives

A photo posted by Роман Тамоев (@romantamoev) on

The project was created by activists from the communist youth organisation, Komsomal, operating in the northern republic of Komi. The group says they hope the campaign will “popularise the image of the leader of the world’s proletariat among the youth”.

It is being viewed as an attempt to appeal to the leader of the Russian Communist party Gennady Zyuganov and appears to have gone down well with him. He told Russian site Izvestia that he welcomed the initiative to spread the image of his predecessor and said that the party would “definitely support it” adding “I think Vladimir Ilyich [Lenin] will be thankful.”

The communist party remains a force in Russian politics, the last Duma elections in 2011 saw gain a further 7 per cent of the vote making it the second most powerful bloc in parliament after Vladimir Putin’s United Russia.

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