Pentagram has created a poster for an exhibition that marks 70 years since the twin nuclear bombs were dropped in Hiroshima and Nagasaki in 1945, using designer Harry Pearce's own blood.
The 'It's All Our Blood' poster forms part of the University of Maryland Art Gallery’s ‘Questioning the Bomb’ exhibition, which explores the enduring affects of the the attack.
The resulting poster is a photograph of a drop of blood hitting the water’s surface, creating a red cloud similar to an atomic explosion. In the lead up to the shoot photographer Richard Foster experimented with ink, water temperatures, drop heights and Pearce’s blood to create the shape.
The photograph is set on a white background with grey and black type marking the locations and times that the atomic bombs were dropped.
Commenting on the poster Pearce said: “I used my own blood to illustrate that in the end all our blood was symbolically spilt that day. We all still live under the cloud of what was done, and what could still be done, to us all. It’s a humble expression of empathy”
Pearce also created a video which details the making of the image.