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Rightmove turns to animation in ad campaign to highlight property credentials

Rightmove has launched a new advertising campaign featuring animated animals as it looks to raise awareness of its online property credentials.

The TV spot is the latest execution of the website's 'Find Your Happy' campaign and highlights independent data reporting that users are now five times more likely to find their next home on Rightmove.

The creative uses the metaphor of a giant tree filled with homes and creatures to help communicate the fact that the wesbite has more listings than rival property portals.

Paul O’Neill, founding partner at Homebrew, the agency behind the campaign, said: “This spot aims to drive home that Rightmove is now overwhelmingly the site of choice.”

The company last week said in a financial statement that revenue rose 16 per cent, and reported a 10 per cent increase in UK residential property listings since the start of the year to 1.1m - 50 per cent more than any other portal.

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