The Drum Awards Festival - Creativity

-d -h -min -sec


By Tony Connelly | Sports Marketing Reporter

August 6, 2015 | 2 min read

Lost Boys has unveiled a new ad for the release of the Honda HR-V which shows off the car's cleverly designed specifications interacting seamlessly with its surroundings.

The ad features a Honda HR-V owner customising his cramped garage in order to squeeze his new car seamlessly into it before the sunroof opens and a set of ladders descend into the car.

Creative partner Gav Gordon-Rogers said Lost Boys wanted to draw attention to the cleverly-designed space within the car and so came up with the endline 'Everything perfectly in its place’ by “showing an ingenious transformation which is crafted to perfectly fit the HR-V”.

To maintain momentum throughout August a series of 15 second behind-the-scenes video clips have also been created and will be posted on Honda’s social channels across all markets in the EMEA region.

The ad is available to view in full above.

Honda Lost Boys News

More from Honda

View all