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Nestea targets adult audience in new product campaign


By Natalie Mortimer, N/A

August 6, 2015 | 2 min read

Nestea is targetting a more mature audience with the launch of a product range supported a fully integrated marketing campaign.

The iced tea brand wanted tp reach adult consumers with its products and approached creative agency Taxi Studio to develop strategy and concept ideas for new flavours, which include Elderflower, Alpine Forest, Moroccan Dreams variants.

The agency initially created pack designs but then went on to build the full integrated marketing campaign, including three 15-second TV commercials, point of sale, and full visual identities for local markets to use.

“Building on the success of our partnership with the team at BPW, we were tasked to consider this project from the ground up. This through the line approach enhanced project efficiencies while ensuring very high creative standards were met from start to finish," said Taxi Studio founder and creative partner, Ryan Wills.

Nestea brand and communication manager Pavol Kanuch added that the content created is "very impactful" and delivers its brand proposition and personality as well as "clearly announcing the new product launches”.


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