Brand of the Day: Jon Stewart and The Daily Show

Tonight marks the end of Jon Stewart’s legacy as host of iconic satirical news programme The Daily Show.

During an emotional address at the end of one of his February shows Stewart announced he would depart the show saying “In my heart I know it is time for someone else.”

The 52 year-old has hosted The Daily Show for 16 years, his humorous political critique and insight informed a generation and his humble and impartial approach let no one off the hook; especially his favorite targets on Fox News and conservative radio

Comedian Louis C.K. was Stewart's final guest.

Here’s more on the Daily Show brand

Jon Stewart has often targeted fast-food chain Arby’s in his comedic critique segments on the “Daily Show,” routinely linking the brand to topics from Ebola to digestion problems. The company is keen to bid him farewell however and bought two ads which aired in the penultimate episode.

Stewart’s campaigning tirelessly on behalf of the 9/11 first responders, many of whom later suffered debilitating illnesses as a result, prompted the New York Times to compare him to two of the most revered newscasters in American history, Walter Cronkite and Edward R Murrow.

Trevor Noah, who is set to take over as host of the show, has already come under widespread criticism because Twitter sleuths dug up some old tweets from Trevor's account which joked about race and sex.

Stewart has a highly successful brother named Larry Leibowitz - Jon’s real name is Jonathan Stuart Leibowitz - who was the chief operating officer of the New York Stock Exchange.

Stewart was close to becoming a professional soccer player when he was younger however his aspirations were cut short when he blew out his knee. While in college he started for the U.S. team in the Pan American Maccabi Games in São Paulo and his team finished second behind Brazil.

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