The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

August 6, 2015 | 2 min read

This is either as close as we'll ever get to a "Space Jam" sequel... or it's a highly elaborate teaser trailer. Recent buzz points to the latter, but either way, this colourful and entertaining dunk contest between Marvin the Martian and Blake Griffin is a worthy follow-up.

Marvin has always worn a fetching pair of basketball sneakers, so he's a suitable opponent for NBA star Blake and his chatty sidekick. Despite some championship-worthy dunks, the human (albeit super-talented) can't compete with the one with the blaster.

Right on cue, Bugs Bunny arrives with a new pair of Air Jordan Super.Fly 4s to level the playing field and set up a NASA-defying finale.

Credits

Agency: Wieden + Kennedy (New York)

Executive Creative Director: Jaime Robinson / David Kolbusz

Creative Director: Jimm Lasser / Gary van Dzura / Mike Giepert

Creative: Jed Heuer / Al Merry / Laddie Peterson

TV Producer: Alison Hill

Film Production: Pacific Rim Films

Director: Jon Favreau

Head of Production: Bryan Mitchell

Executive Producer: Annie Johnson

Photography: Jeff Cronenweth

Production Design: Christopher Glass

Editor: Geoff Hounsell / Will Hassell @ Arcade Edit (Los Angeles)

VFX: The Mill (New York)

VFX Shoot Supervisor: Westley Sarokin / Ed Boldero

Colourist: Adam Scott @ The Mill (Los Angeles)

Animation: Warner Bros.

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