Cristiano Ronaldo has announced his new consumer electronics company called ROC Live Life Loud that will partner with Monster Products to create exclusive earphones, headphones and speakers for the footballers fanbase.
Ronaldo is a co-founder of ROC LLL which has a joint venture partnership with leading consumer electronics company, Monster Products who will design and manufacture an exclusive lifestyle electronics collection curated by Real Madrid star.
The collection is due to launch this autumn and will be available for worldwide distribution thanks to a distribution deal with ebay which will see the online shopping retailer serve as the exclusive launch platform.
In the announcement Ronaldo said that "Everything in my life is about performance and quality” and so he launched the lifestyle range "to give my fans around the world direct access to high design and the best sound quality on the market.”
Head of Monster Noel Lee said that Ronaldo would “open up our award winning products to a whole new global audience.”
The collection will feature four lifestyle products. A set of bluetooth on-ear headphones named Roc Sport Freedom will be priced at £199.95 while an in-ear pair of headphones called Roc Sport SuperSlim will cost £129.95. The range also includes a set of Roc Sport speakers for £149.95 as well as over-ear headphones Roc Sport Black Platinum which will cost consumers £249.95.
Following the launch, ROC LLL has said it will expand with additional innovative, exclusive retail partnerships to be announced throughout the world.