LinkedIn Branding

LinkedIn launches personal brand measuring tools


By John McCarthy, Opinion editor

August 4, 2015 | 2 min read

Professional social network LinkedIn has released a tool enabling members to measure how well they are building their brand on the site.

The data-driven score called the ‘Social Selling Index’ rates just how effectively users are engaging other members.

Monitoring users across four categories, professional brand, finding people, engaging with insights, and building relationships, the site gives users a score out of 100 - encouraging better usage of the tool.

Kevin Scott, head of LinkedIn sales solutions EMEA, said: “The use of social media for business development and sales is not a new phenomenon, and ‘social selling’ is becoming well established.

“However, this is the first time professionals have had access to a data-driven tool that looks at a broad range of factors to help them identify areas where they can improve over time and, ultimately, be more successful in growing their businesses on LinkedIn.”

A new dashboard also displays how users are performing across their respective networks and industries. The tool was previously only available to paying LinkedIn users but has been rolled out across its 380 million users.

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