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Ad of the Day: Lucozade - Flow

Grey London demonstrates again that they're an agency bristling with confidence by broadcasting a sensational piece of work for Lucozade. The film is built on the conceit that the advertised drink gives people what it takes to keep going no matter what the circumstances.

But, cleverly, they've moved this notion away from the sporting arena and into everyday life. You don't need to be an elite athlete pursuing a PB in the marathon to take advantage of Lucozade's energy-giving properties... you can be a dog barber; a kebab maker; or an office wonk.

Credits

Agency: Grey London

Creative Director: Darren Wright

Creative: Theo Bayani / Miguel Gonzalez

Account Director: Sarah Jones

Planner: Holly Clancey

TV Producer: Emma Fasson

Creative Production: Freya Thompson

Film Production: Park Pictures

Director: Nathan Price

Producer: Ben Croker

Photography: Justin Brown

Editor: Paul Hardcastle

Post Production: MPC

Sound Design: Jack Sedgwick @ Wave

Music Production: Adelphoi

Media Agency: Mediacom

Today's ad of the day is brought to you in association with David Reviews.

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