Grey London demonstrates again that they're an agency bristling with confidence by broadcasting a sensational piece of work for Lucozade. The film is built on the conceit that the advertised drink gives people what it takes to keep going no matter what the circumstances.
But, cleverly, they've moved this notion away from the sporting arena and into everyday life. You don't need to be an elite athlete pursuing a PB in the marathon to take advantage of Lucozade's energy-giving properties... you can be a dog barber; a kebab maker; or an office wonk.
Agency: Grey London
Creative Director: Darren Wright
Creative: Theo Bayani / Miguel Gonzalez
Account Director: Sarah Jones
Planner: Holly Clancey
TV Producer: Emma Fasson
Creative Production: Freya Thompson
Film Production: Park Pictures
Director: Nathan Price
Producer: Ben Croker
Photography: Justin Brown
Editor: Paul Hardcastle
Post Production: MPC
Sound Design: Jack Sedgwick @ Wave
Music Production: Adelphoi
Media Agency: Mediacom
Today's ad of the day is brought to you in association with David Reviews.