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Vice Media Broadly Unilever

Vice launches feminist site called ‘Broadly’

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By Minda Smiley, Reporter

August 3, 2015 | 2 min read

Vice has officially unveiled ‘Broadly,’ its first site designed for women.

The online channel hopes to bring a fresh perspective to coverage of women’s issues, spanning everything from sex to politics to fashion. It will feature stories, video series, and long-form documentaries.

Editor in chief Tracie Egan Morrissey, formerly of Jezebel, said in a post on the site: “Now is the time to elevate the coverage of women's interests by telling the stories that matter to us, through in-depth, original reporting and documentary video. We didn't want to hold our breath and wait for general interest outlets to do that. With Broadly, we're just going to do it ourselves.”

Unilever, whose brands include Drove and Tresemme, is serving as a brand partner for the feminist site as part of a ‘multi-year, global partnership.’

Vice Media Broadly Unilever

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