Independent film distribution company IFC Films, a division of AMC Networks, has revamped its website in an effort to modernize its image and make it more user-friendly.
Created by Brooklyn-based agency Big Spaceship, the new homepage displays five featured films that will switch out over time as newer releases become available. In the background, trailers for these movies are played full-screen.
The site was designed to be more intuitive to make it easier for users to find movies across the company’s three major distribution labels: IFC Films, Sundance Selects and IFC Midnight.
It also allows users to watch or organize films through GoWatchIt, a widget that allows them to be streamed on Netflix, purchased on iTunes, and viewed on other platforms.
Troy Dandro, marketing manager at IFC Films, told The Drum that it was time for the site to undergo a refresh, especially as traffic increasingly comes from mobile.
"Our trailer is our key promotional tool so bringing them to the forefront was really essential," he said. "They sort of carry you through the site. You're immediately immersed in the trailers."
Dave Chau, group design director at Big Spaceship, told The Drum: “Looking at the previous site, one thing we definitely wanted to accomplish was to make the design of the site feel way more cinematic and a lot more visual. When people come to a film site, they most likely want to watch film content. We wanted the site to feel alive and keep it in motion at all times.”
Big Spaceship has worked with clients including Google Maps, Samsung Mobile, and Organic Valley.