Have you ever noticed that children act exactly the same as rappers? Trousers strewn low, drinking from the bottle and throwing diva strops are par for the course with both and this thinking fuelled FullSIX London’s latest for the British Red Cross.
Crowned ad of the week by The Drum’s Creative Department, ‘First Aid Rapped Up’ promotes a new app from the British Red Cross that ensures people are equipped with the right knowledge and information to deal with accidents when the occur.
Three fifty-second blinged-up rap music videos encourage parents to find and embrace their first aid swagger, as told from the people who really matter, the kids.
Credits
Executive Creative Director: Rob Trono
Director: Chris Sweeney
Creative: Loren Cook
Additional Credits: Account Manager: Ankit Saraf
Project Manager: Manisa Pindoria
Design Team: Paul Sonley, Elspeth Belden
Media Agency: Opticomm
Production Company: Good Egg
Music and Audio Post Production: Finger Music
Edit Company: Final Cut
Post Production House: Cherry Cherry VFX
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