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Ad of the Week: British Red Cross - First aid rapped up

Have you ever noticed that children act exactly the same as rappers? Trousers strewn low, drinking from the bottle and throwing diva strops are par for the course with both and this thinking fuelled FullSIX London’s latest for the British Red Cross.

Crowned ad of the week by The Drum’s Creative Department, ‘First Aid Rapped Up’ promotes a new app from the British Red Cross that ensures people are equipped with the right knowledge and information to deal with accidents when the occur.

Three fifty-second blinged-up rap music videos encourage parents to find and embrace their first aid swagger, as told from the people who really matter, the kids.


Executive Creative Director: Rob Trono

Director: Chris Sweeney

Creative: Loren Cook

Additional Credits: Account Manager: Ankit Saraf

Project Manager: Manisa Pindoria

Design Team: Paul Sonley, Elspeth Belden

Media Agency: Opticomm

Production Company: Good Egg

Music and Audio Post Production: Finger Music

Edit Company: Final Cut

Post Production House: Cherry Cherry VFX

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