Fox has announced that former Relativity Media executive Angela Courtin will be its new executive vice president and chief marketing officer.
Courtin’s appointment, which comes one day after Relativity filed for bankruptcy protection, will see her take responsibility for the network’s overall brand strategy. She will also oversee on-air and off-air promotion and advertising, national media, multiplatform and affiliate marketing, design and social media.
Fox Television Group COO Joe Earley described Courtin as “one of the most strategic and forward-thinking marketers in the business” and said her background in integrated marketing, digital media, branding and content made her “the perfect fit to evolve our marketing strategy in this changing TV landscape.”
Courtin said she was “excited to have the opportunity to work with such an impressive team and roster of shows” while highlighting that “Fox has proven to be a home for creative risk takers, compelling characters and culturally relevant stories.”
Courtin will report to Earley and Fox Television Group chairs and CEOs Dana Walden and Gary Newman.