JK Rowling fans go potty over misleading #NewHarryPotterBooks Twitter hashtag

Fans of JK Rowling’s Harry Potter series have reacted with anger after having their hopes raised for further books in the series by a misleading #NewHarryPotterBooks, hashtag began trending on Twitter.

It soon became apparent that the tag was not all that it seemed however, with the alert having been written by Comedy Central chat show At Midnight and not a surprise announcement by the author.

The comedy sketch saw comedians imagine fictitious future novel titles for the series, sowing confusion amongst those not familiar with the show.

Reactions from fans ranged from rage to sadness and bemusement as the subsequent fuss set the debate trending on Twitter.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.