Hobbs taps Droga5 for global creative agency role

British fashion brand Hobbs has appointed Droga5 for a creative push spanning strategy, in-store activity and customer loyalty activations.

The appointment sees Droga5 named the brand's global creative agency and charged with implementing a creative platform for Hobbs that integrates its global brand communications, ultimately expanding to a larger campaign in 2016.

"Droga5 brought an unparalleled level of insight into our consumer, as well as instinctively getting our brand," commented Meg Lustman, chief executive officer at Hobbs. "We are excited to be partnering with them."

Tamson Djaba, senior strategist at Droga5, added: "We are excited to be working with this iconic British brand. It's already a much loved and respected staple of any professional women's wardrobe, so there is much for us to build upon."

The initial push is scheduled to commence in August 2015 with the partnership extending for the next 18 months.

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