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Sunshine snaps up Grey London's Hollie Newton for first ECD role

Creative agency Sunshine has poached Grey London's global creative director Hollie Newton for its first executive creative director role.

Newton, who will report to Al MacCuish, founder and chief creative officer at Sunshine when she starts in early September, called Sunshine "by far the most exciting creative agency right now".

Having led and won the worldwide Volvo Cars pitch, Newton led a creative turnaround for the agency's Swedish business including the two-times Cannes Grand Prix winning Volvo ‘LifePaint’ project.

Newton joined Grey in September 2013 as global creative director, after a four year spell at Wieden + Kennedy London. She started her career in digital at Engine then went on to join Nitro, where she worked on Foot Locker and Volvo.

Newton added: "To join an independent, rapidly growing agency - with all the freedom that brings - gives us the chance to define our own future. A completely different shape of work. If I can just work out how to get there from Shepherds Bush, we'll be off to a flying start.”

Sunshine has recently won work with Google, the Roald Dahl Literary Estate and the Lebara Play launch.

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