Rapport, the out-of-home media planning and buying agency, has won a £12m account with 20th Century Fox across the theatrical and home entertainment arms of the film corporation.
Taking over from Vizeum UK and Posterscope, who previously handled out-of-home media planning and buying, Rapport will work alongside Vizeum who have been retained for all other media planning and buying at the firm.
Chris Green, theatrical marketing director at 20th Century Fox commented: “We are excited to be working with Rapport who have been highly rated by everyone we speak to. We look forward to a constructive partnership with them and the media owners as we adapt within an ever changing market to deliver best in class marketing campaigns that really engage consumers in the out of home environment.”
Chris Marjoram, managing director at Rapport added: “We’re thrilled to have been appointed by 20th Century Fox. The team there is highly respected for what it has achieved in the film industry and we’re thoroughly looking forward to helping them realise Fox’s future ambitions.”