See what's on at The Drum

Linkedin Launch campaign to help parents understand what their children do for a living

Linkedin has launched its Bring In Your Parents Day campaign to raise awareness and increase engagement with its user base of over 300 million.

The initiative offers parents the opportunity to gain an insight into their son or daughter’s working life for a day and was created after research revealed that one in three parents had no idea what their child did for a living.

The global B2C campaign has resulted in 55,000 parents visiting their spouse’s offices and features dedicated PR, content and social media elements that will run from now until November.

Global market-leader in senior mobile phone development, Doro, is one of the first companies to have signed up for the 2015 edition. All of the company’s employees’ will have the opportunity to invite their parents into four of their international offices.

Danielle Restivo, Head of Global Programs, LinkedIn, said that “workers aren’t taking advantage of the guidance on offer outside of the office and this could be holding them back. With this in mind he said that it “makes sense for our biggest marketing campaign to address this issue – and we want even more businesses to get behind Bring In Your Parents Day this year.”

Caroline Noublanche, Vice President, Marketing & Portfolio at Doro AB, said that LinkedIn’s campaign “really resonated with us” and that the company was “excited to help our employees’ parents better understand what their child does for a living and encourage more knowledge sharing.”

The Bring In Your Parents campaign will held in 17 countries including the United Kingdom, United States, France, The Netherlands, Sweden, Italy, Spain, Brazil, Australia, India, Canada, Singapore, China, Japan, Ireland, New Zealand and Hong Kong.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy