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By Minda Smiley, Reporter

July 30, 2015 | 1 min read

Adidas has rolled out the fall and winter installments of its ‘Superstar’ campaign featuring Pharrell to promote its ‘Originals’ line.

The one-minute spot, called ‘Audience of One,’ features up-and-coming talents from all over the world including Japanese designer Yoon and Mexican illustrator Smithe. It continues with the theme of what it means to be a superstar in today’s culture.

Pharrell, who stars in the latest spot and helped kicked off the campaign earlier this year, partnered with agency Johannes Leonardo to find five young artists from each of the brand’s key markets to be featured in the film.

To help the campaign live on in the social realm, the artists, which also include American musician Pusha T, Russian actor and director Grigoriy Dobrygin, and Chinese designer VJ Mian, will use the hashtag ‘#OriginalSuperstar’ to nominate others that they think embody the characteristics of a superstar.

The campaign also includes digital, retail, out-of-home and experiential elements.

Adidas Pharrell Williams

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